Web Analytics Under the Hood

Web Analytics Under the Hood

Do you understand the mechanism of Web Analytics? Do you understand how data is collected and translated into the nice reports that you see in Google Analytics, WebTrends, Adobe etc.? Now you can. Signup for my online course – “Web Analytics Under the Hood”. This Online course will go under the hood and show you how the data gets generated, collected and processed to generate beautiful reports that you see in your Web Analytics tools. Having a good understanding of what happens…

Read More Read More

As many of you already know, I teach few courses in Digital Marketing and Analytics at various universities and colleges including University of Washington and Bellevue College in Seattle area. Last year I was asked if I can design a course on Data Visualization using Tableau. Since we were actively using Tableau at work I decided to do it.  I have taken that same course, that I taught, and developed an eBook. The audience of this eBook is beginners who…

Read More Read More

What does 1st, 2nd and 3rd party data mean?

What does 1st, 2nd and 3rd party data mean?

1st, 2nd and 3rd Party Data Demystified I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries I get, both via email and in the classes I teach, it is time to clarify what various data sources mean. 1st Party Data 1st party data is the data that you (brand/publisher/retailer) have collected about your visitors, customers, shoppers etc. You own the data outright and all the rights to it. You…

Read More Read More

One huge targeting mistake and how to avoid it: Understand the context beyond few keywords

One huge targeting mistake and how to avoid it: Understand the context beyond few keywords

Contextual advertising is not new, when I first started writing about targeting advertising the technology was new, the concept was new and few bold marketers were trying and learning from their mistake while helping others teach on how not to make this mistakes. A post by Kevin Hillstrom, Highly Targeted Digital Ads That, Well, Just Read The Article., tells me that we have yet to learn from the mistakes that have been made since the early years of online ad targeting….

Read More Read More

Are Your Insights Interesting or Actionable?

Are Your Insights Interesting or Actionable?

“What is the business objective and who is the audience?” this is the question you should always ask before developing data insights.  This will help you figure out if you need to focus on Interesting or actionable insights. Yes, actionable insights are also interesting but not the way Media thinks. Media hypes Interesting Insights, insights that might not be actionable and valuable to the business. Your business stakeholders might prefer actionable insights over interesting. I said might because some business stakeholders…

Read More Read More